Category Archives: News and blog

In recent years, cycle tourism in Italy has ceased to be a niche for enthusiasts and has become a mass phenomenon, capable of generating impressive numbers and transforming the face of sustainable tourism in our country. According to the new report “Traveling by Bike 2025,” produced by Isnart and Legambiente, 2024 saw over 89 million cycle tourism overnight stays, with an economic impact totaling 9.8 billion euros.

Imagine a city. Imagine a large city. Imagine a metropolis.

Amidst glittering stores and all types of entertainment, you might end up feeling a little... disoriented. So, you turn on your smartphone, open Google Maps to figure out where you are, and try to regain your sense of direction, caught between a busy urban street and frantic flows of people.

Thanks to incentives and ecological pressures encouraging the electric choice, the e-bike market has experienced a phenomenal boom in recent years.

Many people, perhaps driven by the curiosity to use a mode of transport different from the usual car for their daily commutes, have invested in an electric bike.

While we may have passionately wished for the start of the warm season, we now need to prepare for how to deal with the heat. For cycling enthusiasts, and in general, for those just starting out, the idea of pedaling under the scorching July sun can extinguish the desire to ride.