In recent years, cycle tourism in Italy has ceased to be a niche for enthusiasts and has become a mass phenomenon, capable of generating impressive numbers and transforming the face of sustainable tourism in our country. According to the new report “Traveling by Bike 2025,” produced by Isnart and Legambiente, 2024 saw over 89 million cycle tourism overnight stays, with an economic impact totaling 9.8 billion euros.
This represents a 54% growth compared to 2023, with cycle tourism now accounting for more than 10% of total national tourist stays. A true pedal-powered revolution.
Why is Cycle Tourism So Popular?
The success of this phenomenon is not accidental. Cycle tourism meets new and increasingly widespread demands among travelers: the search for authentic experiences, the desire for slow and sustainable travel, and the wish to explore the territory away from mass circuits.
Who Are the Cycle Tourists?
The average profile of the cycle tourist—Italian or foreign—is between 30 and 57 years old. They are mainly active workers, often with a good cultural background and a strong sensitivity towards the environment and local culture. But what do they look for during their trip?
- 37% visit museums and cultural sites.
- 36% prefer itineraries immersed in nature
- 24% are attracted by authentic food and wine experiences.
New Trends: E-bikes and Quality Cycle Routes
A rapidly growing trend is the use of e-bikes, now utilized by almost a quarter (23%) of cycle tourists. This is making even more challenging routes accessible to a wider audience.
At the same time, interest is increasing in intermodal routes, which combine the use of the bicycle with other means of transport like the train. The quality of infrastructure plays a fundamental role: 1 in 3 tourists declares they choose their destination based on the quality of the cycle paths.
An Opportunity for the Regions
Cycle tourism is not just a trend; it is a strategic lever for local development. It enhances the natural and cultural heritage, extends the tourist season, and brings concrete benefits to the economy of internal areas, often far from mass tourism.
Furthermore, it promotes an active and low-environmental-impact lifestyle, contributing to a sustainable transformation of our tourism system.
Looking Ahead
Italy has all the credentials to become a leading cycle tourism destination in Europe. But to do so, it is necessary to continue investing in cycling infrastructure, integrated services, signage, promotion, and operator training.
There is still a lot of road to cover—and to pedal. But if these are the premises, the future of cycle tourism in Italy looks bright.
🚴♂️ Cycling is the new traveling.
